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Legal information – Privacy Policy

Last Updated: September 2026

Privacy Policy

1. Introduction

HL Financial Ltd is committed to protecting your privacy and handling your personal information fairly, lawfully, and transparently.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make an enquiry, become a client, or use our services.

HL Financial Ltd is the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

HL Financial Ltd
25 Castle Street
Chester
CH1 2DS

Telephone: 01244 478007
Email: office@hlfinancial.co.uk


2. Information We Collect

We may collect and process the following categories of personal information:

Identity Information

  • Name
  • Date of birth
  • National Insurance number
  • Passport or driving licence details
  • Marital status

Contact Information

  • Home address
  • Email address
  • Telephone numbers

Financial Information

  • Income and expenditure
  • Assets and liabilities
  • Mortgage information
  • Investment details
  • Pension arrangements
  • Bank account details

Special Category Data

Where necessary to provide advice on mortgages, insurance, protection, pensions, or investments, we may process health-related information and other special category data.

Technical Information

When you visit our website, we may collect:

  • IP address
  • Browser type and version
  • Device information
  • Website usage statistics
  • Cookie-related information

3. How We Collect Your Data

We may collect data when:

  • You complete a website enquiry form
  • You contact us by phone, email, or post
  • You book a consultation
  • You become a client
  • You provide documents during the advice process
  • You subscribe to marketing communications
  • You interact with our website

We may also receive information from:

  • Mortgage lenders
  • Insurance providers
  • Investment platforms
  • Pension providers
  • Professional advisers acting on your behalf
  • Credit reference agencies
  • Publicly available sources

4. How We Use Your Information

We process your personal information in order to:

  • Provide financial planning advice
  • Arrange mortgages and protection products
  • Provide pension and investment services
  • Assess suitability of recommendations
  • Meet legal and regulatory obligations
  • Verify your identity
  • Prevent fraud and financial crime
  • Respond to enquiries
  • Manage our relationship with you
  • Improve our website and services
  • Send marketing communications where you have consented

5. Legal Basis for Processing

We process your information under one or more of the following lawful bases:

Contract

Where processing is necessary to provide services you have requested.

Legal Obligation

Where we must comply with FCA, anti-money laundering, taxation, or other regulatory requirements.

Legitimate Interests

Where processing is necessary to manage and improve our business and services.

Consent

Where you have provided express consent, including for certain marketing activities and special category data processing.

You may withdraw consent at any time.


6. Sharing Your Information

We will only share your information when necessary and appropriate.

Recipients may include:

  • Mortgage lenders
  • Insurance companies
  • Pension providers
  • Investment platforms
  • Product providers
  • Compliance consultants
  • Professional advisers
  • IT and software service providers
  • Regulatory bodies
  • Law enforcement agencies where legally required

We never sell your personal information to third parties.


7. Data Security

We take appropriate technical and organisational measures to protect your personal information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

Access to personal information is restricted to authorised individuals who require it to perform their duties.


8. Data Retention

We only retain personal information for as long as necessary.

In most cases, records relating to financial advice will be retained for the period required by applicable law and FCA regulatory requirements.

When information is no longer required, it will be securely deleted or destroyed.


9. Marketing Communications

We may contact you regarding products and services that may be relevant to your financial circumstances.

You may opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly
  • Emailing office@hlfinancial.co.uk

Opting out of marketing will not affect essential service communications.


10. Cookies

Our website uses cookies to improve functionality, analyse website performance, and enhance user experience.

Cookies may be used to:

  • Remember user preferences
  • Analyse website traffic
  • Improve website performance
  • Assist with website security

You can control cookie settings through your browser or via our website cookie banner.

For further details, please refer to our Cookie Policy.


11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information
  • Request correction of inaccurate information
  • Request erasure of your information
  • Restrict processing in certain circumstances
  • Object to processing
  • Request transfer of your data
  • Withdraw consent where consent is relied upon
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details provided below.


12. International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place to protect that information in accordance with applicable data protection laws.


13. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

HL Financial Ltd
25 Castle Street
Chester
CH1 2DS

Telephone: 01244 478007
Email: office@hlfinancial.co.uk


14. Complaints

If you are unhappy with the way we handle your personal information, please contact us first so we can attempt to resolve the matter.

You also have the right to complain to:

Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: www.ico.org.uk
Telephone: 0303 123 1113


15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, or regulatory requirements. Any updates will be published on this page and become effective immediately upon publication.


HL Financial Ltd is authorised and regulated by the Financial Conduct Authority (FCA)

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