This privacy notice explains how we will use any personal information we collect about you. To provide our services properly we will need to collect information about your personal and financial circumstances. We take your privacy seriously and will only use your personal information to deliver services (known as Processing). We will not share data with third parties other than when it is necessary to deliver our services.
What information do we collect about you?
We collect information about you when you engage us for financial planning/financial advice/mortgage advice and investment management services. This information will relate to your personal and financial circumstances. It may also include special categories of personal data such as data about your health, if this is necessary for the provision of our services.
We may also collect information when you voluntarily complete client surveys or questionnaires or when you provide feedback to us. We may collect this information via our website or our secure online portal.
Information relating to usage of our website is collected using cookies. These are text files placed on your computer to collect standard internet log information and visitor behaviour information. We may use your information collected from the website to personalise your repeat visits to the site.
Why do we need to collect and use your personal information?
The primary legal basis that we intend to use for the processing of your data (including special category data) is for the performance of our contract with you. The information that we collect about you is essential for us to be able to carry out the services that you require from us effectively. Without collecting your personal data we would be unable to fulfil our legal and regulatory obligations.
Where special category data is required we will obtain your explicit consent in order to collect and process this information.
How will we use this information about you?
We collect information about you in order to provide you with the services for which you engage us.
Who might we share your information with?
If you agree, we may email you about other products or services that we think may be of interest to you. However, we will not share your information for marketing purposes with companies outside HL Financial Limited.
In order to deliver our services to you effectively we may send your details to third parties such as those that we engage with for professional compliance, independent reviews of our service, accountancy or legal services as well as product and platform providers that we use to arrange financial products for you.
Where third parties are involved in processing your data we will have a contract in place with them to ensure that the nature and purpose of the processing is clear, that they are subject to a duty of confidence in processing your data and that they will only act in accordance with our written instructions.
If your information is being processed outside of the EEA, we take additional steps to ensure that your information is protected to at least an equivalent level as would be applied by UK / EEA data privacy laws e.g. we will put in place legal agreements with our third party suppliers and do regular checks to ensure they meet these obligations.
Where it is necessary for your personal data to be forwarded to a third party we will use appropriate security measures to protect your personal data in transit.
We take information and system security very seriously and we strive to comply with our obligations at all times. Any personal information which is collected, recorded or used in any way, whether on paper, online or any other media, will have appropriate safeguards applied in line with our data protection obligations.
Your information is protected by controls designed to minimise loss or damage through accident, negligence or deliberate actions. Our employees also protect sensitive or confidential information when storing or transmitting information electronically and must undertake regular training on this. To fulfil our obligations in respect of prevention of money-laundering and other financial crime we may send your details to third party agencies for identity verification purposes.
How long do we keep hold of your personal information?
We will keep your personal information only where it is necessary to provide you with our services. We may also keep your information after this period but only where required to meet our legal or regulatory obligations. The length of time we keep your information for these purposes will vary depending on the obligations we need to meet.
You have the right to request deletion of your personal data. We will comply with this request, subject to the restrictions of our regulatory obligations and legitimate interests as noted above.
How can I access the information you hold about me?
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information please email or write to us using the contact details noted below.
We have an obligation to ensure that your personal information is accurate and up to date. Please ask us to correct or remove any information that you think is incorrect.
We would like to send you information about our products and services. If you have agreed to receive marketing information, you may opt out at a later date.
You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us by email or post.
Cookies are a way for websites to store and retrieve very small text information on a web browser. These are used to enable websites to keep track of users as they view pages and between visits. First party cookies are set and managed by the operator of the website such as https://hlfinancial.co.uk.
Third party cookies are those that are set and used by other sites (such as Facebook and Google) to display adverts, measure statistics or add social sharing features.
Our cookies are only used to improve the user’s experience and navigation with the website and are limited to information that is not personally identifiable, such as a session ID. These cookies are strictly necessary for the correct functioning of the website and are required by users to access certain areas and facilities within the site.
The HL Financial website also makes use of third party cookies from Facebook and Google. These are used to collect statistical information about how our visitors use our website including details of the location of users and device / software used to view the site. All information collected in this way is strictly aggregated and anonymous. For further information visit http://www.allaboutcookies.org/
You can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.
What can you do if you’re unhappy with how your personal data is processed?
You also have a right to lodge a complaint with the supervisory authority for data protection. In the UK this is:
Information Commissioner’s Office
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF
Telephone: 0303 123 1113 (local rate)
How to contact us
Address: HL Financial, 30 Handbridge, Chester, CH4 7JE
This policy was created on 21st May 2018.