Follow Us On

What we do

We use our expertise to help make your money go further. By providing an advice service that is centered around you, we actively manage your arrangements, providing a stress free approach to being in control of your finances.

Savings & Investments

Unlock the potential of your finances. Our investment services are designed to help you achieve your financial goals with confidence.

Pension Planning

We’ll help you navigate the complexities of pension options, contribution strategies, and retirement income planning. 

Mortgages & Protection

Homeownership made simple, with your future protected. Finding the right mortgage and ensuring your financial security go hand in hand.

Meet The Team

We are more than just financial advisors – we're partners in your financial journey. We take the time to understand your unique aspirations and challenges, offering tailored solutions that empower you to make informed decisions.
27 years of experience and well recommended financial advisor
Young, female financial advisor - Melissa Ellis
Independent Financial Adviser
Young, female mortgage advisor
Mortgage & Protection Adviser
Client Communications

Our Reviews

We're very proud to hold a 5-Star rating on Google. We form a long-term relationship with our clients, assisting them and their families throughout their lives.
HL Financial Ltd
Based on 29 reviews
powered by Google
Jodie LewisJodie Lewis
09:20 11 Apr 23
We recently purchased our first house with the help of HL Financial. Georgia was absolutely amazing and went above and beyond helping us through the whole process.As first time buyers we didn't know a lot about the steps involved when buying a house but Georgia would answer any questions we had very promptly via email or phone calls and kept us up to date at every stage.We can't thank Georgia enough for all her help and I have recommended Georgia to all my friends and colleagues. We will definitely contact HL Financial in the future!
Caroline PiccoCaroline Picco
18:03 10 Feb 20
Always very helpful and knowledgeable. Friendly too! I'm very pleased with their service.
Anna-marie BellAnna-marie Bell
16:45 10 Feb 20
We are very confident in trusting HL Financial with our savings. We are always made very welcome. Rob and his team are very thorough and are experienced in investments. Nothing is too much trouble. Rob takes his time to really understand what financial goals we have and with his valuable experience helps us to set realistic goals at a level of risk we are very comfortable with. Rob and his team take care to explain everything in easy to understand terminology and ensure we are kept informed, leaving us feeling very confident and in control of our finances.
jonathan hughesjonathan hughes
19:04 24 Jun 19
Rob and Georgia have been great from the start. Really helpful and really good financial advice in these turbulent times.My hope of an early retirement is in reach.
Reg WhittamReg Whittam
15:04 21 Jun 19
I've had savings and a pension with HL Financial for many years. I've always found Rob and his team to helpful and reliable.Robs advice has helped me plan my run-up into retirement and he's still guiding my savings to get the most whilst protecting them as best as he can against loss.Well done H L Financial.
lisa Edwardslisa Edwards
08:38 15 Jun 19
we contacted HL Financial for help regarding a mortgage after my father highly recommended them. we were not disappointed! All the staff are professional and friendly. Nothing was too much trouble for them. Georgia kept us in the loop from start to finish. my Emails to her were almost always replied to the same day. The stress of finding a mortgage and health cover was taken away, HL had it all covered from start to finish. I believe Georgia went above and beyond for us. we wouldn't hesitate to recommend or use HL's services again. Thank you so much! Lisa and Dave.

Book your free initial consultation

We offer a variety of option for your meeting! Talk to an adviser over the phone, in a Zoom call or book into our office in Chester. We are proud to be able to provide an accessible meeting room with disabled access.